The popular Beats By Dre audio accessories company was purchased by Apple in 2014 for a whopping $3B. Since then, Apple has made some minor refreshes primarily to their earbud product lines yet their higher-end Beats Studio line-up had remained unchanged.

Earlier this morning, Apple announced their Beats Studio3 Wireless Over-Ear Headphones which feature new technology and improved performance. While they look similar to the Studio2 model, this new version packs Apple's W1 wireless chip along with its Pure Adaptive Noise Cancellation and improved battery life.

What the W1 chip brings to the table is improved Bluetooth pairing and efficiency offering 22 hours of battery life even with wireless and noise cancellation both enabled. In comparison, this is 10 hours more than the previous Studio model and more competitive from similar models by Bose, Sony or Bang & Olufsen. Additionally, they have a fast charging mode which offers 3 hours of battery life from just a 10-minute charge.

The noise cancellation technology has also seen improvement with advanced algorithms which help better determine noises from the outside world and even take into account the fit of the headphones and any sound leaks from things like hair or glasses.

Priced at $350, the Beats Studio3s are now available for purchase through Apple's website in: Red, Matte Black, White, Porcelain Rose, Blue or Shadow Gray. The first shipment of units is expected to be delivered in mid-October.

Source: Apple