When Twitter launched an innovative social network dubbed ‘Vine' back in 2013, it became a smash hit with the younger generation. As the app's audience grew, it didn't take long before certain users became “Vine celebrities” and many have made a career out of their discovery through the platform including Marcus Johns, King Bach, Piques and popular social media superstars/brothers, Logan and Jake Paul.
Since Twitter is have been going through hard times as of lately, the company announced this morning that they would officially be closing down the Vine platform in the following statement on their Medium page:
Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app.
Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.
Thank you. Thank you. To all the creators out there — thank you for taking a chance on this app back in the day. To the many team members over the years who made this what it was — thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day.
What’s next? We’ll be working closely with creators to make sure your questions are answered and will work hard to do this the right way. We’ll be sharing more details on this blog and our Twitter account, and will notify you through the app when we start to change things.
– Team Vine & Twitter
According to this statement, existing Vines will be stored for the extended future although interactions on the platform will soon be suspended indefinitely including the ability to add new Vines or create new accounts. This decision is likely tied heavily into Twitter's recent layoffs of 350 staff members to restructure the company and cut expenses.
Source: Medium (Vine)