With CES 2017 just a few weeks away, we might already know about a new product announcement coming from Sling TV (owned by DISH) after an accidental leak was discovered on their website. Another media site, Zatz Not Funny, was browsing their website and found a hidden landing page that was available for viewing for a brief period.
On the page was a new set-top box device that will allow cord-cutters an easier was to access their Sling TV content without having to purchase a third-party streaming stick like a Roku, Amazon Fire TV or game console. Sources are saying this box will be able to utilize a single home screen to merge local “over the air” programming with addition channels offered through the Sling TV platform.
An interesting thing about this unannounced device is that appears to be running an Android OS and will support Netflix streaming capabilities despite a lack of affiliation between the two services.
From a business perspective, it makes sense for Sling TV to produce and distribute their own streaming hardware. The lack of knowledge of how to actually cut the cord and make the transition to utilizing Sling TV is one of the biggest burdens from a potential customer’s perspective especially for those who are not tech savvy.
My guess is the device will make a debut and potentially even be released at CES 2017 with a sign-up incentive to help get the set-top box out into the homes of new or existing customers much like they have done with their Roku and Amazon Fire TV promotions in the past.