Regal Cinemas is testing out a new promotion for the upcoming World War Z movie offering a ‘Mega Ticket' that includes several unique bonuses for a $50 price tag.
Included in this rather high ticket fee is the following:
-One (1) adult admission ticket to the 6/19 advance 3D show of World War Z presented in RealD 3D
-One (1) HD digital copy of movie when available*
-One (1) pair of World War Z collector's custom RealD 3D glasses**
-One (1) official limited-edition movie poster
-One (1) small popcorn
* One (1) HD digital movie copy available to download or stream when released on street date
The gaming industry has benefited greatly by offering pre-order and collector's editions with bonuses so will this same model work in the film industry? Personally, I don't think I'd ever spend $50 on a single movie experience regardless of the bonuses. Frankly though World War Z looks like a decent movie, I'm not desperate enough to see the movie early for such a high ticket price. I think this type of promotion would be much more successful with movies that already have a massive following such as the Harry Potter, Lord of the Rings, Pirates of the Caribbean, or Star Wars as I'd guess many diehard fans would spend the extra cash to see the movie early and receive some memorabilia in return.
— World War Z Movie (@WorldWarZMovie) June 14, 2013
Here is the trailer for World War Z if you missed it:
Opens tomorrow, June 19, 2013
1 hr 55 min
PG-13 | Intense frightening zombie sequences, violence and disturbing images
Mega Ticket includes:
- -One (1) adult admission ticket to the 6/19 advance 3D show of World War Z presented in RealD 3D
- -One (1) HD digital copy of movie when available*
- -One (1) pair of World War Z collector's custom RealD 3D glasses**
- -One (1) official limited-edition movie poster
- -One (1) small popcorn
- * One (1) HD digital movie copy available to download or stream when released on street date. Internet connection and compatible device required.
- ** Distributed at theatre box office. While Supplies last.
- Available exclusively at the following locations:
- Regal Atlantic Station 16 IMAX & RPX – Atlanta, GA
- Edwards Greenway Grand Palace Stadium 24 & RPX – Houston, TX
- UA King Of Prussia Stadium 16 & IMAX – King of Prussia, PA
- Edwards Irvine Spectrum 21 IMAX & RPX – Los Angeles, CA
- Edwards Mira Mesa Stadium 18 IMAX & RPX – San Diego, CA Full synopsis
Cast: Brad Pitt, Mireille Enos, James Badge Dale
Director: Marc Forster
Genres: 3D, Action/Adventure, Drama, Horror
As a graduate of the University of Massachusetts and our Managing Editor, Colt loves testing out the newest tech products/services. His goal is to help better educate other consumers to ensure the most satisfying purchases decisions on consumer electronics and services. When he is not working on creating new content, Colt enjoys spending time with his two Australian Shepherds, Mia and Zoey.