Redbox revolutionized the DVD rental market with their self-serve kiosks. Many were surprised to see the company make an attempt at entering the digital video streaming market with the launch of their Redbox Instant service in July of 2012. While they were receiving heavy backing from Verizon, the market was saturated with the big players like Netflix, Hulu Plus, and Amazon Instant Video who all were already struggling to maintain their market share.
I had a chance to test out the service via their 30 day trial and actually found the platform to be relatively stable and well-performing yet their video library was severely lacking in terms of depth and variety of content. While they may have had a solid structure and potential to grow into a big name player, it appears their team responsible for signing licensing deals with for new and exciting content just couldn't handle the job.
The company posted the following message on their website yesterday that confirms the demise of their digital streaming service:
“Thank you for being a part of Redbox Instant by Verizon. Please be aware that the service will be shut down on Tuesday, October 7, 2014, at 11:59 p.m. Pacific Time.
Information on applicable refunds will be emailed to current customers and posted here on October 10.
In the meantime, you may continue to stream movies and use your Redbox kiosk credits until Tuesday, October 7 at 11:59 p.m. Pacific Time.
We apologize for any inconvenience and we thank you for the opportunity to entertain you.
The Redbox Instant by Verizon Team”
Anyone with an active Redbox Instant subscription who paid the subscription fee after September 8th, will be getting a full refund for this payment. Those who have active kiosk rental credits from the subscription must use them by 11:59PM Pacific on October 7th or else they will expire upon the closing of the service.
For more details and questions concerning the closing of Redbox Instant, check out the source link below.
As a graduate of the University of Massachusetts and our Managing Editor, Colt loves testing out the newest tech products/services. His goal is to help better educate other consumers to ensure the most satisfying purchases decisions on consumer electronics and services. When he is not working on creating new content, Colt enjoys spending time with his two Australian Shepherds, Mia and Zoey.