Redbox Will Increase Kiosk Rental Fees Starting December 2nd

Redbox's rental kiosks have been an enormous success over the past few years despite their online streaming service attempt being an utter failure. These rental kiosks simplified the DVD rental process and brought it to the mainstream at an affordable price. Just this morning, the company announced plans to increase their daily rental fees across the board.

Here are the changes to the pricing structure:

  • DVD rentals will increase from $1.20 to $1.50 per day
  • Blu-Ray rentals will increase from $1.50 to $2 per day
  • Video game rentals will increase from $1 to $3 per day

Why the increased fees? The Redbox site's FAQ section states the following reasons:

We raised our prices to continue to bring you the best value for the latest movies and games on the formats you want, including Blu-ray™ (for the highest-quality viewing experience) and new-generation games.  We’re also investing to improve your experience at redbox.com, on our mobile apps and at the box. We’re always looking for the best ways to enhance your entertainment needs and bring you the best value.

While the pricing changes aren't outrageous, there is now more incentive to rent digitally via services like Amazon Instant Video or Vudu.

Via: Engadget
Source: Redbox

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