RED is a company that isn't well known to all consumers, but those in the filmmaking world know them as one of the most prestigious and expensive camera manufacturers. Just a few weeks back, RED's own Jim Jannard posted this cryptic message on the RED USER forum:
July 6th. 9am PST. Right here. You need to be online. You need to tell everyone you know to be online. Have your credit card ready. This is a new product category. It does not impact your RED camera.
This caused the filmmaking world to go crazy with speculations as to what it could be. The last two lines are especially puzzling as the RED brand is notorious for focusing on such high-end imaging products that this would be a first for the company to branch out of their well-established sector.
Earlier today, the official press released dropped for the mystery announcement and to everyone's surprise, it was a smartphone. Not just any smartphone, an innovative Android device that offers a 5.7-inch “holographic display” unlike anything else on the market.
As you'd expect with the official press release, much of it is filled with buzzwords, and there isn't a concrete idea of exactly what the device will look like or will have for its detailed specs and feature set.
This display is said to use “nanotechnology to seamlessly switch between traditional 2D content, holographic multi-view content, 3D content and interactive games”.
In addition to the screen technology, the press release describes a proprietary H30 algorithm that “converts stereo sound into expansive multi-dimensional audio” which is similar to 5.1 surround sound within headphones.
I think the biggest potential for a device like this is the modular design that makes the “Hydrogen One the foundation of a future multi-dimensional media system.”
According to the press release, these modular components will be announced and released at a later time including attachments for shooting high-quality motion and still images.
The product page on RED's website is extremely brief yet that hasn't stopped them from accepting pre-orders. However, I can't see many opting to drop $1,195 on the Aluminum version or $1,595 on the Titanium version from a single photo (which still leaves a great deal unseen) and a lot of buzzwords.
The initial wave of pre-order units are expected to ship in Q1 of 2018, but RED states this will only be the “first production batch, ” and since they are unlikely to meet predicted demand for this smartphone, the pricing could rise to cover the production of units for future customers.
As a graduate of the University of Massachusetts and our Managing Editor, Colt loves testing out the newest tech products/services. His goal is to help better educate other consumers to ensure the most satisfying purchases decisions on consumer electronics and services. When he is not working on creating new content, Colt enjoys spending time with his two Australian Shepherds, Mia and Zoey.