The wearable tech category is becoming increasingly competitive which is exciting as the category didn't even exist a few years ago. The latest company to partake in the smartwatch movement is Qualcomm, a company primarily known for producing many components found within modern smartphones including the popular Snapdragon processor.
Qualcomm unveiled their Toq Smartwatch back in September via the YouTube video embedded above, but it wasn't until today that further details on the device were uncovered. First off, the device is confirmed to sell for $350 when it launches on December 2nd of this year and is expected to be offered in multiple color options. By incorporating their revolutionary Mirsaol Display Technology, the screen is able to be read in direct sunlight (unlike traditional backlit displays) and is also much better in terms of battery life.
The Toq runs its own custom OS and only connects with Android devices so the product will not cater to the large part of the market share that is inhabited by iOS users. The wristband is also non-removable since the design stores some of the power components within the band itself. the Toq's closest competitor is the Samsung Galaxy Gear, but with the Toq priced $50 more and hardnessing less of the features, it could be a tough sell.
The most interesting aspect of this story is that Qualcomm is not expecting this to be a widely selling product. Instead, they produced the Toq to try to build hype and break open the smartwatch market thus launching the product primarily as a proof of concept. Qualcomm has clearly stated that they are not interested in competing in the consumer electronics industry and merely want to offer the technology/components of which can be licensed or sold to product manufacturers themselves.
Stay tuned for further details or get more information via the source link below.