Last year, Google launched a same-day delivery service in select cities dubbed Google Shopping Express. At a cost of $5 per transaction or $99 per year, this was a blow to Amazon as their two-day Prime shipping benefits were outweighed by the convenience of same-day deliveries.
Amazon launched a new service this morning called ‘Prime Now‘ which offers Prime subscribers one or two-hour deliveries within supported cities. The one-hour option is $7.99 per order, and the two-hour option (running from 6AM to midnight) is free for Prime members thus being seemingly superior to Google's offering.
As of now, Amazon's Prime Now is only offered in the Manhattan area, but the launch promo promises that it will soon be offer at a “city near you”.
As a graduate of the University of Massachusetts and our Managing Editor, Colt loves testing out the newest tech products/services. His goal is to help better educate other consumers to ensure the most satisfying purchases decisions on consumer electronics and services. When he is not working on creating new content, Colt enjoys spending time with his two Australian Shepherds, Mia and Zoey.