The Panasonic Lumix GH4 was announced early last month and their 4K launch video proved it will be a solid competitor in the “prosumer” video market. At the time of the its announcement and the release of the teaser video, we knew what it packed in terms of technical specifications, but the core details like pricing and release date were still very much up in the air.
Projections from industry analysts expected the GH4 to retail for around $2k (body only) although to everyone's surprise, Panasonic revealed a $1,699.99 (body only) price early this morning. This is $300 less than predicted so those who may have set aside a budget for the new camera can spend the difference on some accessories or a new lens for their GH4.
In many of the teaser videos and photos, the GH4 was shown with a audio video interface unit attached which helps to capture the 4K audio and provides access to things like on-board audio levels and XLR outputs. This accessory is dubbed the ‘Panasonic LUMIX YAGH Interface Unit' and will retail for a whopping $1,999.99 which is $300 more than the GH4 itself. Those who want to bundle the two will be able to buy them together for a discounted price of $3,299.99 which equals out to a discount of $400.
Unfortunately, a final release date is still unconfirmed although the Panasonic website shows an estimated ship date of “late April”. Meanwhile, those interested can now pre-order the GH4 from either BHPhoto & Adorama.
Here's the 4K trailer in case you missed it:
As a graduate of the University of Massachusetts and our Managing Editor, Colt loves testing out the newest tech products/services. His goal is to help better educate other consumers to ensure the most satisfying purchases decisions on consumer electronics and services. When he is not working on creating new content, Colt enjoys spending time with his two Australian Shepherds, Mia and Zoey.