LifeProof is widely known for their ultra-rugged cases for the iPhone and iPad, but as of today they have been bought by their biggest competitor. LifeProof sent out a press release at 3PM stating that OtterBox has acquired their company effective immediately. Otterbox has been their biggest competition over the past few years in a niche market of premium cases for iOS devices and now they are officially a part of the OtterBox family. It seems that the two brands will stay separate and LifeProof will remain based out of San Diego as they were prior to their acquisition.
— OtterBox (@OtterBox) May 22, 2013
— LifeProof (@LifeProof) May 22, 2013
Otterbox's CEO Brian Thomas stated:
The joining of OtterBox and LifeProof is a way to combine two great brands and provide customers with even more great products, services and choices for smartphone accessories. Both companies are successful because we foster an environment where everyone takes pride in being part of a culture that knows how to identify opportunities and grow them quickly. Our goal in this acquisition is to create more value for our customers than we ever could have generated while operating individually.
How will this affect LifeProof's future products and the fierce competition that has brewed between the two companies over the past few years? Only time will tell, we will just have to wait and see how it all pans out.
OtterBox Acquires LifeProof
Based in San Diego, LifeProof designs, manufactures and markets cases for smartphones and tablets that deliver protection, style and functionality. LifeProof is built on the idea of giving everyone the complete freedom and confidence to use their mobile devices in any environment. Designed to defend against water, dirt, snow, shock and the hazards of daily life, LifeProof lets consumers use their mobile device every day, everywhere, and for everything, without worry.For more information, visit lifeproof.com.About OtterBox:Founded in 1998, OtterBox creates premium technology accessories for smartphones, tablets and mobile devices. The top mobile device manufacturers, big box retailers and wireless services providers in the world value their partnership with OtterBox to increase device sales and to strengthen their own brand equity. OtterBox works endlessly to create a strong connection with consumers through first-class customer service, commitment to premium product quality and constant voice-of-the-consumer efforts.OtterBox has been a five-time honoree on the Inc. 500 list of fastest growing private companies in the US, recognized in the Top 10 by the Forbes Magazine America’s Most Promising Companies list and is a repeat honoree in the Great Place to Work annual survey published by FORTUNE Magazine. The multi-million dollar company has global headquarters in Fort Collins, Colo. and offices in Boston, San Diego, Cork, Ireland and Hong Kong.OtterBox is the No. 1-selling case for smartphones* and offers an extensive lineup of screen protectors, cases and other accessories that enhance various consumer lifestyles.For more information, visit otterbox.com. We’ve Got Technology Covered.Note:
*Source: The NPD Group/Retail Tracking Service/November 2010-December 2012
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