The sub-$150 e-reader market has been fairly fierce as of lately with both Amazon & Barnes & Nobles battling for new customers. Both the Kindle PaperWhite and the Nook Simple Touch with GlowLight have competed with an equal retail price of $119, but this will not be the case anymore thanks to a pricing change on the Nook Simple Touch with GlowLight. Previously, we have seen Barnes & Noble run temporary promotions giving out a free Nook Simple Touch for purchase of a Nook HD+, but this is a very different announcement coming from the retail book giant.

As of today, the Nook Simple Touch with GlowLight has been marked down $20 permanently bringing the new retail price to $99. Since this model is now significantly lower than the Kindle Paperwhite and packs more features such as a web browser and email client, I think consumers will have more incentive to go through with a Nook Simple Touch purchase than ever before.

Barnes and Noble likely came to this result after being faced with a tough dilemma as to how to boost their Nook sales which is currently struggling in its attempt compete with the big names like Amazon's Kindle and Apple's iPad. We will have to wait and see how this decision pans out for their future sales!

You can buy a Nook SimpleTouch with GlowLight for $99 via Barnes and Noble's website.

Via: Engadget
Source: Barnes & Noble