New Products & Updates Coming Out Of Apple’s WWDC 2017 Keynote

Every year Apple marks a special occasion for developers during their Worldwide Developers Conference (WWDC) event which was kicked off in San Jose earlier today.

While the event itself spans several days and is dedicated to interaction and education of developers, it always kicks off with a big keynote presented by Tim Cook and several star Apple executives who update the media, developers and the general public on what the company has in store for the coming year.

This year was no exception, and we saw one of the largest and most announcement-packed WWDC keynotes Apple has had in recent years with significant developments in both their hardware and software sectors.

In the remainder of this article, I'll share the most important announcements and updates that Apple shared during their WWDC 2017 keynote, there is a lot to cover so I will be brief although you can seek more information by visiting Apple's website.


  • Partnership with Amazon coming in the near future to bring Prime Video library to Apple TV

watchOS 4

  • New watch faces including a Siri-based version that uses machine learning to provide the most relevant information
  • Woody, Buzz, and Jessie from Toy Story are all getting their own dynamic watch faces to compliment the existing Minnie and Mickey Mouse versions
  • Workout app has improvements to UI and functionality, will now be able to interact and share data with certain gym equipment (given the equipment has Apple Watch support)
  • New Music app for watchOS with improved syncing and reliability
  • Support Core Bluetooth which makes it compatible with devices such as a glucose monitor
  • Now available for developers with a public release for free this Fall

Mac OS High Sierra

  • Latest version of Safari is faster than Chrome in many benchmarks with autoplay video blocking and “do not track” implementation to keep from being shown annoying retargeting ads
  • ‘Mail' app has been rejuvenized with a better search feature, improved full-screen UI and better file implementation making it 35% more efficient in storage than previous versions
  • ‘Photos' app now has a new imports menu and improved syncing with third-party photo editing software (like Photoshop) as well as with other Apple devices like your iPhone or iPad
  • ‘Apple File System' becomes the new default file system in macOS jam packed with impressive features and performance increases
  • Adoption of the new H.265 video compression standard is coming to macOS including their pro line of media apps like Final Cut Pro X
  • Their existing ‘Metal' graphics system has been improved into a newer version simply dubbed ‘Metal 2' which utilizes machine learning and can be used with external graphics cards
  • ‘Metal 2 developer kit' is available today with a Thunderbolt 3 enclosure bundled with an AMD Radeon RX 580 GPU
  • Metal 2 supports VR with a Steam VR SDK coming to Mac as well as Unity and Unreal's engines.
  • High Sierra is available to developers as of today, a public beta will launch later this month and a full release slated for this Fall with a free upgrade

Mac Hardware Refreshes

  • iMac models have refreshed displays that are brighter and offer a better color gamut, faster SSDs, newer ‘Kaby Lake' processors, more RAM potential and improved graphics
  • New 4K 21.5″ iMac is now available starting at $1,299
  • MacBook Pros received refreshes as well with faster SSDs, newer ‘Kaby Lake' processors and improved graphics
  • New 13″ MacBook Pro (without Touch Bar) now starting at $1,299

Sneak Peek Of iMac Pro

  • Teaser for upcoming launch of iMac Pro that sports a sleek Space Gray finish and enterprise-level hardware including up to an 18-core processor, Radeon Vega graphics with up to 16GB of VRAM, up to 128GB of ECC memory and up to 4TB of 3GB/s SSD storage
  • The base model iMac Pro will start at $4,999 with higher-end configurations increasing heavily in price although customization or pre-orders are not available
  • Scheduled for aDecember release

iOS 11

  • ‘Messages' improvements including better UI organization and more reliable syncing of conversations across all devices
  • Apple Pay expected to be offered at 50% of retailers by the end of this year, peer to peer payments now built into messages app
  • Siri now offers an American male voice along with various tweaks and performance upgrades
  • Camera now offers better file compression for both videos and photos, a new ‘depth' API and editing functionality for Live photos
  • ‘Control Center' menu is now condensed to a single, clean page alongside redesigned lock screen and notification center elements
  • Live photos now offer ‘bounce' which is similar in functionality to Instagram's ‘boomerang' effect
  • Apple Maps improvements include support for things like navigating mall floor plans as well as much needed lane guidance
  • Carplay now offers a “do not disturb” functionality which will show you a blank screen while in a moving car that is hooked up to Carplay
  • HomeKit now supports speakers, even with multi-room configurations
  • Redesigned App Store with dedicated app pages, new organization and now in-app purchases can be browsed from within the App Store
  • ARKit shows off new AR functionality coming to iOS in the future
  • Many new iPad-only features and UI changes as well as performance increases
  • iOS 11 available for developers today with general public release this Fall for free

New iPad Pro 10.5″

  • Brand new iPad Pro model with a new 10.5″ display that is 20% larger than the 9.7″ version while not much bigger (thanks to thin bezels) and weighs in at a single pound
  • Supports a full on-screen keyboard or a full-size physical smart keyboard
  • Harnesses the True Tone display from the iPad Pro 9.7″ with a 120Hz refresh rate making for smoother performance
  • Apple Pencil performance has been improved with latency down to 20ms
  • New A10X Fusion chip packed inside with a six-core CPU (three for high-performance and three for high efficiency)
  • New 12-core GPU offers 40% improved graphical performance
  • Still touting a 10-hour battery life runtime
  • 7MP Facetime camera and 12MP rear-facing camera with OIS, True Tone flash, and 4K support
  • USB 3 with fast-charging support
  • iPad Pro 10.5″ in base 64GB configuration sells for $649 with 256GB and 512GB upgrades offered ($749 and $949 respectively)
  • Now available for order on with free 5-day shipping

HomePod Speaker System

  • Apple's first smart speaker system, the HomePod is designed to take on Sonos, Google Home or Amazon Echo
  • Offers a curved, vase-like design with spatial awareness
  • Harnesses a four-inch woofer, automatic bass equalization and an A8 chip inside (same as iPhone)
  • Capable of real-time acoustic modeling, audio beam-forming, and multi-channel echo cancellation
  • Powered by Siri, the six-mic array allowing the user to interact with the speaker for music recommendations and general commands
  • Priced at $349, ships in December with Space Gray and White color variations

This wraps up our coverage of the WWDC 2017 keynote, anyone looking for more information, images or pre-order information can visit to read more in-depth details.