Microsoft Rebrands ‘SkyDrive’ To ‘OneDrive’ After Trademark Dispute (Video)

Microsoft debuted their online cloud storage service back in August of 2007 and has since been branded as Windows Live SkyDrive, Windows Live Folders, and simply SkyDrive which is what it has been called as of lately. This will now change yet again due to a recent court ruling in Europe, Microsoft will be forced to rebrand and this time settled on the name OneDrive.

The lawsuit was initially brought forth by European broadcaster BSkyB who felt as though the “SkyDrive” name infringed upon their UK registered trademarks “Sky”. The company has been known for being the largest pay-TV providers in all of Europe as well as offering mobile apps and online streaming. In fact, BSkyB actually launched their own online storage service “Sky Store & Share” back in 2008, but it was terminated in 2011.

Microsoft's response as to why they chose the OneDrive name:

“we know that increasingly you will have many devices in your life, but you really want only one place for your most important stuff. One place for all of your photos and videos. One place for all of your documents. One place that is seamlessly connected across all the devices you use. You want OneDrive for everything in your life.”

According to Microsoft's blog post, the SkyDrive service will not actually change and all files currently stored on SkyDrive will remain safe as it will automatically appear your OneDrive account after the service rebrands. The preview page for OneDrive does hint that the rebranded service may add include additional features, but it is far to early to tell how significant these features may be.

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