Microsoft's attempts at enticing gamers into buying their next-gen Xbox One console seems to be nearing the verge of dispair. It started off with their last minute decision to sell an Xbox One without a Kinect at a lower price-point and we now have word on a new promotional code that has been offered to select Xbox 360 gamers (US only) which offers $75 in digital credit should they choose to buy an Xbox One or Xbox One bundle before October 15th.
In today's video game market, $75 won't get you a whole lot although it is more than enough to cover the cost of a new title like Destiny or a few DLC packs for a game that you may already own. While this promotion means more value for the consumer, there are two things that grinds my gears about this type of offer.
- Why do only select gamers get this type of promotion instead offering it to the rest of us? Is there any real criteria as to whom they chose for this offer?
- This type of promotion merely punishes early adopters of the console which should be Microsoft's primary focus as we are their most valuable and loyal customers. If you're like me and spent $550 ($600 with tax and shipping) on an Xbox One when it first launched, you're probably just as disappointed as I am about this ordeal. Truthfully, it leaves a sour taste in my mouth in regards to my decision of choosing a Xbox One over a PS4 and I'm not sure I would have made the same decision having known what I know now.
If you happen to be lucky enough to snag one of these promotional coupons, you can redeem your voucher by October 15th in order to get credited appropriately regardless of whether you bought your system online or from your local retailer. If Microsoft has any dignity left for their most loyal fan base, they will credit those who have already made the upgrade and expand this offer to a larger audience.
As a graduate of the University of Massachusetts and our Managing Editor, Colt loves testing out the newest tech products/services. His goal is to help better educate other consumers to ensure the most satisfying purchases decisions on consumer electronics and services. When he is not working on creating new content, Colt enjoys spending time with his two Australian Shepherds, Mia and Zoey.