Facebook's huge move to enter the mobile smartphone software market was an interesting one, but it does not seem to be paying off so well for the social network. The HTC First was the first phone to ship with Facebook Home and had goten a lot of media attention although the sales of the phone are not reflecting what was projected.
The first sign of rough times for the HTC First came earlier this month, when AT&T (whom was offering the First exclusively) dropped the initial price (with a new 24 month agreement) from $99.99 to $0.99. Rumors are also speculating that AT&T will stop offering the device in the near future.
The second major sign came earlier today when Facebook made the decision pull the plug on the launch of the HTC First in the UK due to poor US sales. They were previously offering pre-orders on the device, but will not fulfill any of these orders as it seems the First will not be available in the UK at any time.
Engadget reached out to European carrier EE whom stated:
“Following customer feedback, Facebook has decided to focus on adding new customization features to Facebook Home over the coming months. While they are working to make a better Facebook Home experience, they have recommended holding off launching the HTC First in the UK, and so we will shortly be contacting those who registered their interest with us to let them know of this decision. Rest assured, we remain committed to bringing our customers the latest mobile experiences, and we will continue to build on our strong relationship with Facebook so as to offer customers new opportunities in the future.”