The music streaming industry has become a fierce battleground for many large players who are all fighting to grab as much market share as possible. Apple's recent acquisition of the Beats brand has been rumored to be based largely on the potential of their Beats Music subscription streaming service and Amazon has also made a big transition to enter the market by releasing their Prime Music service just a few weeks ago.
Google has been in the music streaming game for since 2012 although their service has yet to put up any significant numbers when in comparison to the big players like Spotify. With the market becoming increasingly competitive over the past 3 or 4 months, Google has made a bold yet warranted move by choosing to acquire the well-established music streaming service Songza for an undisclosed amount (rumor is Google bid at least $15M). This acquisition could be a critical step in the right direction for the future of Google's music streaming efforts and it will all depend on how the “big G” chooses to utilize this company in the future.
Judging from the following email Songza sent out earlier today to current and previous subscribers, it appears the company will operate independently and remain unchanged for now.
Great news: today Songza is officially joining Google. We can't think of a more inspiring company to be part of in our quest to provide the perfect soundtrack for everything you do. Read more about it on Songza Daily.
You can absolutely keep using Songza as usual (we aren't planning any immediate changes — other than making Songza faster, smarter, and even more fun to use).
In the meantime, we'll be walking on sunshine.
– Team Songza