Bluehole has been massively successful with the early access release of battle royale title, PlayerUnknown's Battlegrounds (PUBG). The title was so successful that it sold more copies than any other game during their yearly ‘Summer Sale' despite it not being discounted during this period.
Twitch has been a great marketing tool for PUBG as it has consistently maintained some of the highest viewership on the platform even topping veteran titles like H1Z1, CS: GO, World of Warcraft, LoL, Dota 2, Minecraft, Hearthstone, Overwatch and Grand Theft Auto V.
According to reports, the developer of PlayerUnknown's Battlegrounds, Bluehole and Facebook have come to a partnership agreement to allow exclusive streaming broadcasts on the social media network. The exact details of this deal aren't public, but it won't affect established streamers which will still be allowed to stream their PUBG gameplay on Twitch.
Instead, Bluehole will use Facebook to hold exclusive livestreams on a weekly basis that will highlight different aspects of the PUBG community potentially opening them to future tournament broadcasts. The initial streams will be hosted by Bluehole employees, but reports are saying they may hand over the reigns to trusted content creators in the near future (hopefully someone along the lines of Summit1G, JoshOG, Dr. Disrespect, Viss, Grimmz or Sacriel).
Facebook has done a great job transitioning to a focus on video with massive audiences for uploaded clips and Facebook Live streams. With such a large audience behind the e-sports and gaming community, it makes sense for the social network to establish partnerships within the gaming community especially in a case like this as there is a lot of attention and eyeballs focused on PlayerUnknown's Battlegrounds, at least at the moment.
The first PlayerUnknown's Battlegrounds broadcast on Facebook is scheduled to begin tonight at 7 PM PT.
As a graduate of the University of Massachusetts and our Managing Editor, Colt loves testing out the newest tech products/services. His goal is to help better educate other consumers to ensure the most satisfying purchases decisions on consumer electronics and services. When he is not working on creating new content, Colt enjoys spending time with his two Australian Shepherds, Mia and Zoey.