Check Out Google’s Project Ara Modular Smartphone Promo

The concept of a modular smartphone was first made public when Dutch designer, Dave Hakkens, introduced the world to an idea called Phonebloks. Shortly after this video went viral, Google announced a partnership with the concept's originator and the two planned to work hand in hand on a real life execution of the idea dubbed ‘Project Ara'.

This project started back in 2012, but it has been a few years since we've had any concrete updates on the matter. Yesterday, Google touched on their progress at developer conference and even showed off to prototype models to those in attendance. Check out this 49 second promo which will give you a better idea of the concept and their planned integration:

Google plans to do a pilot market launch in Puerto Rico sometime during the second half of the year. Check out The Verge's coverage of the Project Ara update to see exclusive photos of the prototype units and more detailed information.

Via: The Verge
Source: YouTube