Canon Announces A 28mm EF-M Macro Lens & 600EX II-RT Flash

Though Canon has been one of the most popular photo brands for the past decade, their lack of innovation in the past few years is not a good sign for the longevity of their business. With one of their most popular and current models, the 5D Mark III having been announced over four years ago, many consumers have been waiting for the company to announce a more highly-equipped successor to compete with the influx of high-tech mirrorless competitors. Canon made a few new products announcements earlier this week although it did not include any new camera bodies just various accessories.

First off, is their new EF-M 28mm f/3.5 Macro IS STM lens:

As to you can tell by its name, this 28mm lens offers close-focusing, image stabilization and silent focusing motors thus making it versatile enough to handle a multitude of shot types. One of the coolest things about this lens is its built-in Macro Lite LED, an aspect that I have never seen integrated directly into a lens before. The light can output various brightness intensities and angles to capture just the right amount of light on your intended subject. Those interested can now pre-order at $299 via B&H Photo with a planned ship date during the month of June.

As for the second accessory, Canon has announced their second generation Speedlite 600EX II-RT flash:

This new flash is compatible with most EOS camera models and is said to offer recycle times up to 1.1-1.5 times faster when running off AA batteries and up to 2 times faster using Canon's optional Compact Battery Pack CP-E4N. B&H has opened up pre-orders for the 600EX II-RT at a $580 price-point, and it is also expected to ship in June.

Source: B&H Photo