Beats Music Has Officially Launched, Experiences Issues Handling Influx Of Users

Online music streaming has grown immensely over the past 5 years with several notable players in the market including Spotify, Rdio, Pandora, and Songza. Since the market has thrived and the majority of users have transitioned from purchasing songs in the digital form to simply streaming them, more and more companies are looking to branch in and offer their own take on a music streaming service.

Back in September, we had Apple debuted their iTunes Radio and now we have “Beats Music” a new online music service that is coming from the same business empire known for the Beats By Dre products. The business model is rather simple and unlike most competitors it does not offer a free plan once the trial is over. The advantage to this type of model is that you'll never see any advertising and always be able to freely access your music without interruption.

New users can sign up for a free 7-day trial with both Android and iOS devices supported. Once you're 7-day trial is up, you will be billed $9.99 per month unless cancelled. AT&T subscribers get exclusive deals on the Beats Music service including a full 90-day free trial period and then a $14.99 per month plan that offers full access for up to 5 users on your AT&T account. This is ideal for families who may a lot of people on one plan as they can gain full access to the Beats Music service for only $5 more than a solo plan.

Since the launch happened just yesterday, Beats Music is having some temporary performance and sign-up glitches due to the large influx of new users. A blog post written by Ian C. Rogers, Beats Music CEO, touched on these issues:

“Huge thanks to everyone for making our launch day yesterday so successful. We’ve been blown away by the love that made us the #1 Music App in the iTunes Store.

Due to the extremely high volume of interest in our service some users are experiencing issues. Most people are unaffected but our priority is to give everyone a great experience. We prepared for issues like these, have a plan, and are going to hold off on letting more people in while we put this plan in action.

Those of you who got on board yesterday, please keep using Beats Music. New folks, download the app, register, and we’ll drop you a line as soon as possible inviting you back in. Everyone who registers this week will get an additional seven days added to their trial.

For those of you that claimed your name in the lead up to launch, we still have your username reserved and we’ll be in touch with your invite. We appreciate your support.

We’re staying focused on bringing you the best music experience from the people who know what song comes next. Stay tuned, and thanks for being excited about Beats Music.”

This 7-day trial extension is now available for anyone who downloads the app and registers with their username of choice. While you won't be able to immediately use the app, the invite should arrive within a few days and you'll be all set to start streaming.

Via: Engadget
Source: Beats Music