Atomos is widely known in the video world for their affordable external recorders which provide sufficient monitoring capabilities as well as Pro-Res support. I purchased their 4K Shogun model for $1,995 just over a year ago, and it has been a great asset despite its rather mediocre build quality. Since then, they released an HDMI only variant dubbed the Ninja Assassin that debuted at a $1,295 price-point.
With this particular product space becoming increasingly crowded, Atomos has decided to discount theses two 4K-ready models to ensure prospective buyers aren't swayed towards a competing Convergent Design, Video Devices or Black Magic device. The $1,295 Ninja Assassin model has been discounted to $995 ($300 discount), and the $1995 Shogun has now been reduced by $500 to just $1495.
This appears to be a permanent price drop and may indicate that something new will be coming from them at NAB in April.
Source: B&H Photo
As a graduate of the University of Massachusetts and our Managing Editor, Colt loves testing out the newest tech products/services. His goal is to help better educate other consumers to ensure the most satisfying purchases decisions on consumer electronics and services. When he is not working on creating new content, Colt enjoys spending time with his two Australian Shepherds, Mia and Zoey.