Apple originally introduced their Apple TV back in 2007, and the platform has been a success overall with the latest iteration having been released in 2012. Since then, the product has lost much of its glory due to the influx of competing media streaming boxes from large competitors like Roku, Google, and Amazon.
According to Buzzfeed, the Cupertino-based company will be releasing an all new Apple TV model with a revamped design, updated internal hardware and new innovative features. These rumors are pointing to two stand-out features, in particular: Siri support and a dedicated Apple TV app store.
Apple has long dominated the digital sales game with their iOS and Mac App Stores raking in billions of dollars each year so it makes sense for the Apple TV to jump along this trend and also give users the ability to expand the product's feature set by the way of paid apps and add-ons.
A redesign of this magnitude will be a first for the Apple TV line, but it is likely tied to the company's plans to debut their own live TV streaming service which will be geared at cable cutters. From what we know, it will rival that of Comcast, DISH, and Time Warner's current offerings at a presumably lower price-point.
At this time, we have been given no further details on what the new version will look like, how much it'll cost, or when it will be released. Apple has recently discounted the latest generation Apple TV price from $99 to $79, so it looks like they are unloading their leftover stock to make room for the new version.
As a graduate of the University of Massachusetts and our Managing Editor, Colt loves testing out the newest tech products/services. His goal is to help better educate other consumers to ensure the most satisfying purchases decisions on consumer electronics and services. When he is not working on creating new content, Colt enjoys spending time with his two Australian Shepherds, Mia and Zoey.