Apple To Spend $1B On Their Own Original Video Content

Amazon & Netflix have both been killing the original video content game while taking huge risks on production costs. These original shows and movies have been a driving source of new and reoccurring subscriptions to Amazon Prime and Netflix.

As the market shifts, more consumers are opting to subscribe to a more affordable video streaming network over individually purchasing shows or movies through iTunes.

A recent report from the Wall Street Journal states that Apple will be budgeting a whopping $1B towards original programming although in this type of industry that doesn't go as far as you'd think.

In comparison, Netflix who has many successful hits like Making a Murderer, House of Cards, Narcos and Orange Is the New Black plans to spend $6B on content for this year.

The company has already produced some of their original shows including Planet of the Apps and Carpool Karaoke which both were met with mediocre success.

Just a few months back, Apple hired two top Sony TV executives who were involved with Breaking Bad and The Crown to help lead the future of their original content. There is no clear indication of how they play to distribute this content if it's through Apple Music like in the past or another avenue that is yet to be announced.

Via: Engadget
Source: The Wall Street Journal