Apple To Buy ‘Shazam’ Music Recognition Service For $400M

When Apple opened up their App Store on their budding iOS platform, many developers arose which created iconic mobile applications that gained massive popularity and are still relevant today. Shazam was one of these genius ideas which allows your phone to recognize a song based off just a few seconds of listening to the music.

Earlier today, Apple announced that they acquired Shazam in a deal rumored to be valued at $400M. Business Insider spoke with an Apple spokesperson who said:

“We are thrilled that Shazam and its talented team will be joining Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it's used by hundreds of millions of people around the world, across multiple platforms.”

This comes just a little over three years after the Cupertino-based tech giant made their biggest acquisition to date of which they purchased the Beats Electronics brand for a whopping $3.2B.

How will Apple utilize Shazam's product line within their existing business model? It is too early to tell, but our guess would be some further integration of the technology within their iOS and MacOS platforms including with their Siri voice assistant (likely coinciding with the launch of their HomePod next year).

Via: Business Insider

 

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