A few years back, Amazon began offering a special sales holiday each summer dubbed ‘Prime Day'. This concept is a dedicated sales holiday like Black Friday or Cyber Monday held exclusively on Amazon's online storefront.
In the past, the Prime Day sales have been underwhelming yet we still have hope that Amazon will surprise us this year and their chance is coming soon. Earlier this morning, Amazon announced the official date of Prime Day 2017 for July 11th.
While the primary day of sales will be on the 11th, the deals will begin on the 10th at 9 PM EST. Throughout the day, there will be special offers across Prime services and new deals starting every five minutes.
Keep in mind, this sales holiday is only available to Prime subscribers. If you aren't a subscriber yet, you can sign up for a free 30-day Prime trial in time to reap the benefits of Prime Day.
We will be running a roundup of all the tech deals during this sales holiday so check back on the 11th to stay up to date on this year's best Prime Day deals.
As a graduate of the University of Massachusetts and our Managing Editor, Colt loves testing out the newest tech products/services. His goal is to help better educate other consumers to ensure the most satisfying purchases decisions on consumer electronics and services. When he is not working on creating new content, Colt enjoys spending time with his two Australian Shepherds, Mia and Zoey.