Becoming a Prime member with Amazon hasn't always been an easy choice, but over the past few years the company has made it a primary focus to add more value to this now $99 annual membership (was previously $79/yr). Prime now has all the bases covered with benefits like free music and video streaming, 2-day expedited shipping, unlimited photo storage, exclusive discounts on video game titles and Kindle eBook lending so the question arises as to what else it could begin to offer?

Interestingly enough, Amazon announced a new perk today in conjunction with Wells Fargo: discounted student loans. That's right, if you are an active Amazon Prime Student subscriber (the cheaper, student-only version of Prime), you can now sign up for private financing on your college payments through Wells Fargo with a discount of up to 0.75% when you enable automatic monthly payments.

While this isn't a feature that most Prime subscribers will take advantage of since it is limited to Amazon Student members, it is an exciting addition to the program and makes you think what else may come bundled as time goes on. How about discounted car or mortgage financing, perhaps?

Via: Yahoo Finance
Source: BusinessWire
Image Credit: Mike Mozart/Flickr