Jeff Bezos' vision of Amazon being the largest e-commerce platform in the world was successful after years of hard work, but it seems this isn't enough at this point. It seems like every month Amazon is dipping into a new market in an attempt to leverage their company's power to disrupt the market leaders in each space.
While their Prime Music service has been around since June of 2014, the service hasn't been competition to Spotify or Apple Music, so the company just launched ‘Amazon Music Unlimited' to try and change that.
Amazon's Music Unlimited plans are an entirely separate subscription from the traditional $99/year Prime membership (much like Kindle Unlimited) although you do get a discount if you are an active Prime subscriber.
Here are the pricing of the plans as of launch:
- Echo plan – $3.99/month: all the benefits of an individual plan but only available to stream on a single Echo, Echo Dot or Amazon Tap
- Individual plan (Prime) – $7.99/month or $79/year: one account available on all your devices
- Individual plan (non-Prime) – $9.99/month: one account available for all your devices
- Family plan – $14.99/month or $149/year): all the benefits of an individual plan for up to six family members
Taking a look at this pricing, it seems Amazon is ready to compete with the big dogs even matching the family plan pricing of Spotify (limited to only 5 family members) and Apple Music. According to the Music Unlimited page on Amazon, the library includes “tens of millions of songs with new releases from today's most popular artists”. Users can listen ad-free with unlimited skips and download individual tracks for offline listening.
As of today, the individual and Echo plans have launched and those interested can sign up for a free 30-day trial, but keep in mind it will automatically bill at the end if you don't cancel like most subscription trials. The family plan has not rolled out yet, but the company assures prospective customers that it is “coming soon.”