• Editor Rating
  • Rated 3.5 stars
  • 70%

  • Gravity Forms
  • Reviewed by:
  • Published on:
  • Last modified: June 24, 2016
  • Installation & Setup
    Editor: 70%
  • Design & Interface
    Editor: 70%
  • Features
    Editor: 50%
  • Function
    Editor: 90%
  • Value For The Price
    Editor: 60%

Gravity Forms is a premium WordPress plugin that allows you to easily create custom web forms.

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Most people who create a WordPress site end up needing some form of contact page intended for a multitude of uses. Since most WordPress themes do not come with a contact page template by default, you ovgdn resort to finding a free contact plugin within the WordPress repository. The issue with these plugins is they are all generic, limited, visual unappealing, and difficult to perform any real customization.

In order to keep a professional image throughout all the pages on this website, I decided to invest in a Gravity Forms license as it is highly regarded among the WordPress community and seems like a great plugin. Since my time and focus is 100% dedicated to this site alone, I bought the ‘personal' license for $39 which allows use on a single website. It is important to remember this review is based solely on my experience with the personal license therefore I can't comment on the functionality of the advanced features that more Gravity Forms options offer.

Here is a breakdown of what feature you receive with each plan:

Personal License

  • Use On 1 Site
  • Unlimited Forms
  • Unlimited Entries
  • Auto-responders
  • Export Entries
  • Spam Protection
  • 1 Year of Updates & Support *
  • Help Forums

Business License

  • Use On 3 Sites
  • Unlimited Forms
  • Unlimited Entries
  • Auto-responders
  • Export Entries
  • Spam Protection
  • Basic Form Add-Ons
  • 1 Year of Updates & Support *
  • Help Forums

Developer License

  • Use On Unlimited Sites
  • WordPress Multi-Site
  • Unlimited Forms
  • Unlimited Entries
  • Auto-responders
  • Export Entries
  • Spam Protection
  • Basic Form Add-Ons
  • Advanced Form Add-Ons
  • 1 Year of Updates & Support *
  • Help Forums & Priority Support

After purchasing, you receive the plugin via a downloadable ZIP file immediately. Installing the plugin was as simple as any other traditional plugin with no special configuration needed. In order to actually use the plugin, you need to create each forms from scratch which is easy using their drag and drop interface, but does require some time and thought.

You have the option to add in custom fields such as text, number, email, phone number, date, checkboxes, and much more. With a huge variety of options, you can setup a form to suit virtually any of your needs. If you decide to purchase the business or developer license, you will receive access to advanced functionality such as email marketing & Paypal integration.

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You are able to insert the forms on your desired pages or posts via short codes so it is very easy to implement them. When someone submits a completed form, you can enable it to send you an email notification and the submissions are organized neatly within the plugin's interface. When it comes down to it, the Gravity Forms plugin does everything you could need for creating forms and does it while maintaining a high level of simplicity. I am absolutely content with the Gravity Forms plugin and I have no complaints when it comes to performance.

What do I not like about the Gravity Forms plugin? First off, I don't like the fact that all of the advanced features are limited to the business or developer plan and I cannot access or unlock any of these features without fully upgrading. Since I only need to use this plugin on one site, it makes sense for me to stick to the personal license and I have no need for an unlimited license. If I want access to the MailChimp or Paypal integration, I would like the chance to “unlock” the functionality for a set fee ($20-$35 per module) as I don't want to spend an additional $160 to gain access to all the extra features I don't need.

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Secondly, I think the licenses are a bit overpriced since they only include one year of support and updates. If these prices were one time fees they would be appropriate, but the fact that you lose access to critical updates and support after year unless you repurchase is definitely a significant downfall in my eyes. Is it enough to not recommend the plugin? No, the simplicity and performance make up for it, but I do think this pricing structure will be less suitable for some potential buyer's budgets.

In the end, I found the Gravity Forms premium WordPress plugin to work exceptionally well and was very user friendly. Unfortunately, the affordable personal license only provides basic form functionality and in order to access the advanced features you will need to dish out a great deal more for a business or developer license. To make matters worse, you only receive one year of support and updates for the premium price so it is important to budget accordingly. If you're in need of a killer form plugin and have cash to spend, you will want to go with Gravity Forms as no other plugin utilizes web forms better. However if you're strapped for cash and have a low budget to work with, I suggest checking out free alternatives like Contact Form 7.

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