Amazon's premium Prime membership has raised its price over the years although attached perks have also significantly increased. While the $99/year price tag is too expensive for some consumer's needs, the benefits outweigh the cost in my opinion, and that is why I've been a subscriber for over five years.
As part of a promotion to celebrate Amazon's recent release of their new original series, The Grand Tour (featuring the same cast from Top Gear UK) a 1-year Prime subscription is discounted to just $79 a year for today only.
When the clock strikes midnight tonight, the price will shoot back up to $99. For anyone on the fence about joining Amazon Prime, this may be enough incentive for you to give it a try.
Note: While the first year costs only $79.99 during this promotion, it will rebill at the standard $99/year rate if you do not cancel it before our 12-months is up.