Bower SFD728C Canon Flash Review

  • Editor Rating
  • Rated 2 stars
  • 40%

  • Bower SFD728C Canon Flash
  • Reviewed by:
  • Published on:
  • Last modified: December 19, 2018
  • Cosmetic Appeal
    Editor: 30%
  • Design & Build Quality
    Editor: 60%
  • Features
    Editor: 40%
  • Function
    Editor: 30%
  • Value For The Price
    Editor: 50%

The Bower SDF728C is an affordable beginner level flash made for Canon DSLR cameras.

SDF728C Specifications:

  • Auto power saving and check indicator
  • Guide Number: 92 feet (50mm @ ISO 100)
  • Fully Dedicated Digital Flash System
  • Compatible with all Canon EOS models including: 1D/1Ds, 5D, 7D, 50D, 60D, T1i, T2i, T3/3i, XSi, XS, XT/Ti, 300D, 400D, 450D, 1000D
  • 28mm-85mm zoom Coverage


DSLRs are becoming more and more popular with beginner or entry level photographers. Unfortunately, when you make the step up to a DSLR you have to deal with the pricey accessories for each model. You can likely get purchasing much aftermarket accessories, but most DSLRs come with a poor quality on camera flash or don't even come with a flash at all. In Canon's case their cheapest flash produced by Canon themselves is priced at $154.00. Most people who are amateur photographers own a camera that is under $700 which makes that price to expensive for their budget. Thankfully, company by the name of Bower produced an entry level TTL flash to accompany those of us who want a an inexpensive flash to get the job done.

Cosmetic Appeal & Design

To be frank, the flash is not the most attractive accessory to be sticking to the top of your DSLR, but for the price you really can't complain. It is rather talk and bulky and can be a pain to fit into your camera bag. It is matte black and the built material has a cheap feel to it. For stationary and family photo type shots this weak build quality shouldn't be an issue given that your careful. But if you plan on taking this flash with you on the go or while traveling it might not be rugged enough for the elements and could end up breaking fairly easily. The SFD728C is fairly lightweight on its own, but makes your camera considerably heavier when it is attached to the shoe mount. Four AA batteries power the device and are inserted in the left side of the flash. We didn't like the rather ugly “MADE IN SINGAPORE” sticker on the front of the device, but it can be peeled off. It has a great range of motion that you can adjust in order to get the flash to “bounce” off your surroundings giving you the most perfect lighting. The mechanism that tightens the flash onto the shoe mount is poorly made and unscrews on its own which can lead to damage if the flash were to fall accidentally.

Features & Function

Most of the people who are looking to buy a flash like as this probably would have no clue how to configure the settings on a manual flash like the higher priced models. But do not fear! This flash is a TLL autofocus flash that does all the work for you. It is a simple plug and play process that even the most beginner photographer can handle. The biggest complaint with this flash is that it is sluggish to recharge. After each shot you must wait 4-8 seconds for the flash to regain power and be able to trigger again. For family or portrait photos this won't be an issue, but if you were looking to shoot sports or any high action hobby then you will be disappointed. The quality of the flash when positioned accordingly is actually pretty impressive for such an affordable price tag. It has a decent range depending on the setting and gives you the ability to capture some great shots even in the darkest lighting.

Final Thoughts

Looking past the cheap build quality, ugly looks, and poor recharge speed the Bower flash does help take some impressive photos when used correctly. Unfortunately for them so will other flashes in its price range as more competitors are starting to emerge. If you don't mind the slow recharge time and can take careful care of this flash when in use as well as storage then it is not a terrible purchase for the price.  We do however think your money is better spent with another competitor such as the Neewer TT560 Flash Speedlite  or spending a little extra and getting the Canon Speedlite 90EX.

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