One of the most important elements to running a successful website is dealing with speed and efficiency when it comes to your page load times. Did you know that reducing page load times can drastically reduce your bounce rate, increase your conversion rates, and improve SEO? Studies have shown that if your visitor’s experience page loads longer than 4 seconds they are very likely to leave without taking a look at your content. Taking this into consideration, it is very important to analyze your page speeds often to make sure you haven’t encountered any significant bottlenecks that may be slowing your website down considerably. How do we conduct such page speed tests? The easiest ways are to use one of the four free services offered below.
The Google PageSpeed test is one of the most popular ways of checking your website’s speed. What it does is analyzes the content found within your webpage, give it a ‘PageSpeed Score’ (out of a possible 100), and then spits out suggestions for how to improve your overall page speed. These suggestions are broken down into subsections by priority: high, medium, and low.
Pingdom is a free service that will allow you to type in any URL and test the load time of the given page. It will also analyze the page and pinpoint any bottlenecks that may be slowing down your page. Once a page is fully loaded, you will be able to access an in-depth ‘waterfall’ that will break down the loading times of each individual element on each page.
Web Page Test allows you to run your website from multiple locations around the world using different types of browsers and by leveraging real consumer connection speeds. It allows both simple and advanced testing while pumping out in-depth diagnostics to help your decide where your trouble areas are.
The GTMetrix service offers detailed performance analysis and also give suggestions on how to achieve faster speeds. Each page that is analyzed is given a ‘Page Speed Grade’ and a ‘YSlow Grade’ that can help you figure out where your site ranks in comparison to others. Each recommendation is categorized with a letter grade to let you know how urgent each element is to speeding up your site.