Microsoft launched their Surface RT tablet with hopes that it would take over the reign that Apple’s iPad has held over the tablet market for years. Unfortunately, this wasn’t the case and the Surface’s sales figures were mediocre at best. To combat this issue, Microsoft has dropped the Surface RT’s price to $349 which is a $150 decrease on the 32GB model. The new MSRP is live on Microsoft’s US Store, UK Store, and AU Store as well as retailers like Staples, Best Buy, and TigerDirect.
With this news of a major price drop on the Surface RT and BlackBerry’s decision to drop the Z10’s price, it really goes to show you how much competition there is in the tech industry right now. The competition is so fierce that even the biggest names in tech are still struggling to create a winning product that can even remotely compete with Apple. I’ll be curious to see what Microsoft decides to do with the next-gen Surface models and their attempt to produce better sales figures next time around.