Google made an exciting announcement today stating that the company has partnered with Luxottica in order to help create the future design of the Google Glass. For those of you who aren’t familiar with Luxottica, the company is widely popular in the eyewear industry and has done work for popular brands like Oakley and Ray-Ban.
This is great news as the cosmetic appeal is a huge determinant of whether consumers will buy a wearable technology product and this type of partnership should keep consumers satisfied regarding future generations of Google Glass.
Here is the official statement from Google:
“We’ve got some big news to share as we announce today that we have agreed to join forces with Luxottica. The Luxottica Group is a leader in premium, luxury and sports eyewear with over 5,000 optical and sun retail stores in the US and has a strong, well-balanced brand portfolio that includes Ray-Ban, Oakley, Vogue-Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette.
When the first eyeglasses appeared in the 13th century, they took off and over the next 700 years, they evolved over and over, with the first bifocals appearing in the 18th century, and the monocle and sunglasses shortly after. Nowadays, glasses are global phenomenon – a reflection of both function and fashion.
We see Glass as the next chapter in this long story. Light, simple and modular, Glass introduces new functionality as your glasses get smarter – but bringing your own style to Glass is just as important. Earlier this year, we launched the Titanium Collection, designed by the Glass team. Between frames, shades, and colors, there are over 40 different ways for Explorers to make Glass their own today… but that’s not enough.
Luxottica understands how to build, distribute and sell great products that their clients and consumers love – something we care deeply about at Glass, too. They’ll bring design and manufacturing expertise to the mix, and, together, we’ll bring even more Glass style choices to our Explorers. In addition, Luxottica’s retail and wholesale distribution channels will serve us well when we make Glass available to more people down the road.
You’re not going to see Glass on your favorite Oakleys or Ray-Bans tomorrow, but today marks the start of a new chapter in Glass’s design. Excited? Because we definitely are.”