Mark Zuckerberg introduced Facebook’s latest endeavor called “Graph Search” today at Facebook’s Press Event. The idea could potentially revolutionize the search market and play a huge competitor to the likes of the current king of search Google. In fact two of the core members of the Facebook search development team are actually former Google employees.
You are probably wondering how this “Graph Search” differs from traditional search engines like Google.
According to Facebook’s press section:
Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: “hip hop”) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: “my friends in New York who like Jay-Z”) to get that set of people, places, photos or other content that’s been shared on Facebook. We believe they have very different uses.
Another big difference from web search is that every piece of content on Facebook has its own audience, and most content isn’t public. We’ve built Graph Search from the start with privacy in mind, and it respects the privacy and audience of each piece of content on Facebook. It makes finding new things much easier, but you can only see what you could already view elsewhere on Facebook.
There are some key things to mention about this new feature. First off, it is currently in a very early beta stage so we won’t be able to really test its limits and capabilities for quite some time. Secondly, this search will not include traditional search queries, but instead search people, photos, places, and interests. I can already see places and photos being a big competitor for Google since both search types have been major traffic boosters for Google over the past few years.
Only time will tell the impact of this new technology and we will be covering its progress as it comes over the course of the couple of months.