With smartphones getting larger and laptops shifting into 2-in-1s with detachable touchscreens, the tablet market is slowly dwindling.
A recent industry report from market research firm, IDC has issued showed some interesting data concerning the last quarter of Apple’s tablet sales.
While Apple’s sales are down 6.2% Q3 2015 to Q3 2016, their market share has increased from 19.6% to 21.5%. Samsung remains their top contender with a 15.1% hold over the tablet space.
The increase in market share could be attributed to the recent release of the iPad Pro models from Apple although the data shows these models only accounted for less than 1/3 of the total units sold.
While the data shows that the iPad Air and Mini line are selling more units than the new Pro models, this makes sense considering the ‘Pro’ line is a high-ender product geared for creative professionals and business use whereas the iPad Mini and Air is suitable for most consumers’ needs and budgets.