Since Amazon has such a large consumer-base behind it, it makes often makes sense for companies to prioritize Amazon as a means of their sales strategy. GoPro has always worked with the e-commerce giant to sell their popular action camera models as well as the various accessories that go with them.
According to a recent article by Fortune, Amazon and GoPro have halted sales of their new Hero 5 Black and Hero 5 Session models over a dispute in pricing. While these terms are still under negotiation, it seems Amazon wanted to sell the Hero 5 models under the ‘floor pricing’ which is the cheapest the manufacturer will let their products be sold for as new.
The original report states that Amazon makes up for 12-14% of all of GoPro’s yearly sales meaning this could result in a staggering $10M in sales losses especially with the holiday season rolling in. A representative from GoPro has stated they expect a new agreement to come together as soon as later this month so this hiatus might not be present for much longer.